Online advertising is considered to be a step above the old media solutions because everything can be measured and understood. Instead of looking at circulation figures and wondering if any of those readers even opened the page with your ad, a website gives you detailed metrics abouo the people who visit each page, how much time they spend on it, and if they click the ad, you know about it. That's the promise of onlinie advertising at least, but according to a recent report by the Wall Street Journal, 36% - more than one-third - of all Web traffic is considered fake. The advertisers end up paying more than they should have to, because of these fake views. In fact, thanks to the automation of advertising and payment systems such as Google AdWords, for example, there has been a wave of so-called content farms, which scrape content from around the Web and put together low quality websites with little investment in quality, because if their keywords can attract enou...
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